Why It's Essential to Let Your Real Estate Broker Manage All Communications Navigating the complexities of real estate transactions can be challenging for buyers and sellers. Often, excitement and a desire to be proactive can lead to direct communication with the opposite party. However, this well-intentioned approach can potentially derail the process. Understanding the vital role of a real estate broker in facilitating communication is crucial for a smooth transaction. The Contractual Role of Your Broker Ensuring Compliance and Effective Representation When you sign a contract with a real estate broker, whether as a buyer or a seller, you're agreeing to allow them to act as your primary communicator. This agreement isn't just a formality; it's a strategic move to ensure compliance and effective representation... Read more
Tag: real estate agents and brokers
Did Zillow Buy Follow Up Boss (FUB)?
Did Zillow Buy Follow Up Boss (FUB)? YES They Bought Your Clients Information!! In the rapidly evolving landscape of real estate technology, major moves by industry giants can significantly impact how real estate professionals conduct their business. One such monumental move is Zillow Group's recent acquisition of Follow Up Boss (FUB), a leading customer relationship management (CRM) system in the real estate industry. This acquisition, officially announced on November 1, 2023, marks a notable shift in Zillow's approach to real estate technology and its offerings to agents and brokers. Zillow's Strategic Acquisition: A Game-Changer for Real Estate CRM Zillow Group, already a dominant player in the real estate marketplace with its extensive listings and market analytics, has further solidified its position by acquiring Follow Up... Read more